Guest Blog By Niles Deneen • March 14, 2025
How It All Started
Our partnership with Hawaiʻi Pacific Parks Association (HPPA) began when Kim Olsen discovered Deneen Pottery at a public lands conference. She was drawn to our commitment to handcrafted quality, sustainability, and supporting public lands. Kim saw an opportunity to pair our work with Haleakalā National Park’s rich natural and cultural heritage, leading to the creation of a custom mug featuring the park’s most iconic symbols—the silversword plant and the nēnē goose.
The Creative Process
Designing the Haleakalā mug was more than just about aesthetics—it was about telling a story. The silversword plant, found only on the slopes of Haleakalā Volcano, symbolizes the park’s fragile and rare ecosystem. The nēnē goose, the Hawaiʻi State Bird, reflects the park’s successful conservation efforts.
Kim’s input throughout the process ensured that the final product was true to the park’s identity. Her expertise and creative eye helped us strike a balance between artistry and authenticity. The result was a mug that not only looks stunning but also carries the essence of Haleakalā National Park.
The Impact on Visitors
One of the most rewarding aspects of this partnership has been seeing how visitors respond to the Haleakalā National Park mug. Kim has shared stories of park guests expressing excitement when they discover the mug in the gift shop. For many visitors, the mug becomes a tangible reminder of their experience at Haleakalā National Park—a connection to the park’s beauty that they can take home with them.
The mug has also become a symbol of the park’s conservation mission. Every sale supports the Hawaiʻi Pacific Parks Association and their efforts to protect Haleakalā National Park's unique ecosystem. It’s gratifying to know that our work contributes to preserving the park for future generations.

